![]() The SKAdNetwork API lets advertisers measure the success of advertisements by attributing app installations to specific ad campaigns - all while maintaining user privacy. If you offer subscriptions, you can choose to preserve prices for existing subscribers.Īnd as previously announced, in spring 2023, upgraded pricing capabilities for apps and in-app purchases will provide you 700 additional price points and more flexibility to set prices per storefront, so you can manage foreign exchange rate changes independent of globally equalized prices. As always, you can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. Exhibit B of the Paid Applications Agreement will be updated to reflect this change. Zimbabwe: Increase of value-added tax rate from 14.5% to 15%Īdditionally, by the end of January proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.Īpple will estimate and remove taxes based on the tax category information you have provided before calculating commission.Singapore: Increase of goods and services tax rate from 7% to 8%.Luxembourg: Reduction of value-added tax rate from 17% to 16%.Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%.While prices on the App Store in Ireland, Luxembourg, Singapore, and Zimbabwe won't change, your proceeds will be adjusted to reflect the following tax changes: Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. ![]() On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts. Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services at a global scale with 44 currencies across 175 storefronts. Meet with App Store experts about App Analytics Learn how to take action on insights from benchmarks You can test different elements of your product page to find out which resonate with people most, create additional product page versions to highlight specific features or content, get feedback on beta versions of your app, offer in‑app events to encourage engagement, and so much more. ![]() Review your new benchmark data, then leverage other tools in App Store Connect to improve conversion rates, proceeds, crash rates, and user retention. Using industry-leading differential privacy techniques, peer group benchmarks provide relevant and actionable insights - all while keeping the performance of individual apps private. Apps are placed into groups based on their App Store category, business model, and download volume to ensure relevant comparisons. Peer group benchmarks provide powerful new insights across the customer journey, so you can better understand what works well for your app and find opportunities for improvement. Now you’ll have even more insights to help you identify growth opportunities. Starting today, you can put your app’s performance into context using peer group benchmarks, which compare your app’s performance to that of similar apps on the App Store. With metrics related to acquisition, usage, and monetization strategy, App Analytics enables you to monitor results in each stage of the customer lifecycle, from awareness to conversion and on to retention. App Analytics in App Store Connect is a helpful tool with a breadth of features to help you understand and improve how your app is performing on the App Store.
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